Pierre Cardin, French fashion designer Italo-synonymous in the world of haute couture, landed in the wine world. Rather, she married the world of Sicilian wine. Thus, a red and a white grape grown in Sicily, will join the collection of Maxim's products, brands in the portfolio of the grand old man of fashion chic.
Maxim's is the name of a historic restaurant that looks out on the Rue Royale in the heart of Paris. Famous for its Art Nouveau-inspired decor, opened its doors in the years of the belle époque. For the record, April 7, 1893. Since then, Maxim's is everywhere in the world for haute cuisine. Perhaps it is also why in the early eighties and the creator of fashion bulles of soft and flabby, bought the restaurant, making their brand-symbol. Not only in the restaurant business class, with similar space open New York, London, Monte Carlo, Geneva and also in Brussels, Tokyo, Shanghai and Beijing. Yet the hotel industry faces, porcelain, perfumes. And many products and items, including bottled mineral water in the province of Arezzo, the eponymous champagne, chocolates of various flavors. And a fine coffee blends. The wine was missing. But up to now. Why
early 2011 the tailor-entrepreneur from San Biagio di Callalta (Treviso), will launch on the market a Maxim's de Rouge and Blanc de Maxim's. A debut ever, given to a Nero d'Avola and Grillo and a blend of Chardonnay. Both IGT Sicily, will be offered in limited edition, in boxes Wood, and raised in elegant Burgundy each wrapped in sheets of tissue paper. Three bottles of 40 € each, both daughters of the 70 hectares of vineyard planted by the Sicilian family Sutera, nell'Agrigentino and in the district of Mazara del Vallo (Trapani). It is with the Sutera, homonymous winery owners, the French fashion designer who has forged a partnership through which the Maxim's wines are produced in Sicily and in the circuit world of Pierre Cardin style. "It was not an easy thing, nothing was taken for granted" - Walter Curatolo says that with his mother Maria Sutera was directing the operation to the Sicilian home. "In recent months we have asked for samples of wine, analyzed them in Paris, sieved team of winemakers and tasters of Maxim's. At the end of - marks - we were told that we had chosen. "
The two labels will be submitted to the stand that Vinitaly 2011 will mark the debut of the French wine-universe. (Umberto Ginestra)
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